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Are
Your Brand-Building Efforts Paying Off?
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A
brand is an asset --albeit intangible-- that must be
managed just like any other corporate asset. When a
brand campaign is undertaken, its expected return on
investment (ROI) needs to be measured. Find out why
and how in Part 2 of this series, "Managing Your
Brand as an Intangible Asset." 
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Digital Asset
Management
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In
the virtual age of the Internet, brand is everything. Digital asset
management is just as important in controlling brand usage as it is in
brand creation. Learn how a digital asset management system can affect
your Brand ROI in this informative article Part 1 of
this series,
"Managing Your Brand as an Intangible Asset".

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Brand Value and Stadium Naming
Rights
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How much should a company pay for naming
rights? Learn how to quantify squishy marketing reasons into
hard numbers, and identify demand drivers to determine how they affect the naming right
opportunity. 
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Should
I Trademark My Domain Name?
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The U.S. Patent and Trademark Office ("PTO") will allow you to register your Internet domain name as a trademark if it is used to identify and distinguish your goods or services from the goods or services of others, and to indicate the source of your goods or services.
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