What's Next?

Bring the end-user into the D&D mix. Site visitors have come to expect subtle changes, and quirks to their interface, NOT massive makeovers. On one of our first partner site makeovers, site visitors emailed, faxed, and even called to complain about changes we all were convinced were great ideas inside the boardroom vacuum. Now, we're more methodical about disturbing a good thing. We devote entire marketing campaigns and website sections to visitor feedback. We analyze log files, conduct focus groups, invite end-users into AB's shop, to whittle down or determine what goes on between visiting, and committing. Committing to the transaction, the selection, the purchase, the call-to-action!